Building on the success of last year’s programme, INCON is developing the second edition of the INCON–ADCEB Masterclass, taking place 7 May 2026. The Masterclass is designed to strengthen Abu Dhabi’s meetings and events ecosystem by focusing on strategic collaboration, market readiness and future-focused capabilities. Topics under consideration include bidding for international conferences, strengthening association and PCO relationships, the role of ambassadors and Key Opinion Leaders (KOLs), destination positioning and the practical use of AI in the meetings industry.
Your input will help us tailor the programme to ensure it is relevant, practical and valuable for those working within Abu Dhabi’s meetings and events community. We encourage you to share your priorities and perspectives through this short survey.